Brand creation for the launch of an exquisite boutique hotel, hidden away in the idyllic landscape of Italy.
A quiet whisper rather than shout out loud suited the mood. Rich and luxurious in its simplicity rather than opulent. Crafted using local materials and custom-designed furniture.
A stylised monogram of the initials, the logo evokes the feeling of a timeless, classic, elegant hotel and relects the rolling hills of the surrounding countryside.
The project included:
Brand conception, design and applications – logo, stationery, website, teaser campaign, launch material, art direction of photography, copywriting.