“Your learning journey for the future”
How to stand out from the typical business world, crowded with clichés?
The Qatar Finance Business Academy’s key point of difference – there isn’t a right way to learn. Students discover their own learning journey.
The creation of ‘Kiteman’, the QFBA logo depicting the path of learning, together with inspiring quotes helped to deliver that message in an engaging and uplifting way.
The project included:
Conception of the brand overall. Logo, Kiteman, strapline, launch event material, brochure, stationery, website, signage, photography, illustration, copy