”As light is to dark”
Teaser campaign for the launch of a fragrance for men, “Endymion”.
In Greek mythology Endymion is a shepherd who falls in love with Selene, the goddess of the moon.
Using Penhaligon’s iconic bottle, devoid of any labels, dramatically lit by the light of the silvery moon gives the fragrance a certain allure.
The project included:
Creation of the perfume’s aura, strapline, design and art direction of photography, copywriting.