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Mercedes-Benz
A History of Passion
Classic leather bound jacket from the outside, colouful surprises on the inside. This is a brand book with a difference.
It includes a diverse selection of people that worked with or had an encounter with the brand and recollects their unique, personal stories and memories; a vicar, a racing driver and an opera singer to name but a few.
Contemporary photography combined with beautiful imagery from the MB archive, gives the book a modern twist.
This pocket-sized book was translated into more than 12 languages and distributed worldwide to all Mercedes-Benz customers.
The book was a resounding success and lives on after several re-editions.
The project included:
Conception, design and art direction of photography, editing of archive content, copywriting.
This book won a Berliner Type* award.
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